Our Mission

Hockey and golf have always been a huge part of my life. They’re also two of the most expensive sports out there, and that cost keeps rising every year. Growing up, I didn’t fully understand how much my parents sacrificed to support my love for hockey. The gear, the ice time, the travel, the hotels. It all added up fast, and I was lucky they were able to make it work.

I found golf later on, and that journey looked very different. It was self-funded. Secondhand clubs, cheap balls, twilight tee times at the most affordable courses I could find. I didn’t buy my first real set of clubs or take lessons until well into adulthood, and it didn’t take long to realize how expensive the game really is when you start taking it seriously.

Now, as a parent, that reality hits even harder. My two boys love the same sports I do. Getting them started in golf was already costly, even without lessons. Hockey was a whole different level. The gear, the ice time, the travel. One season alone cost thousands, and we’re grateful we were able to give them that opportunity. Many families can’t.

That’s why Links & Rinks exists. This brand is about more than apparel—it’s about bringing together the golf and hockey communities that shaped us. As the brand grows, giving back to local hockey programs, rinks, and junior golf organizations will be an important part of what we build. The goal is to help lower the barrier for kids who just want a chance to play.